What are the top technology trends? Let us find out!
The world we live in is an extremely competitive world where selling is complicated and depends on several different factors. In this day and age, the sales process does not only include buying behaviors. But sales technology is equally important.
Sales technology is a set of useful tools that aid in enhancing and leveraging sales productivity. It enables sales reps to use customer intelligence and their time in the most effective manner.
Businesses in this modern world cannot continue to grow if they stick to conventional sales and marketing methods. Therefore, you must be aware of the latest technology trends to implement them in your business to excel.
In this blog, we have researched and listed top technology trends that your company can benefit from. So without further ado, let us dive into it and get more insight. Look Through!
To become more agile and improve efficiency, many companies have shifted towards cloud computing. When the sales data is on the cloud server, it becomes convenient for the sales team to collaborate. Further, it also aids in improving work flexibility.
Cloud computing also opens the door for remote working, which enhances the productivity of the employees. Also, it enables the sales team to utilize their efforts and time to increase lead conversions. However, the best part is that storing data on a cloud server is cost-effective. And it also ensures data security.
Voice Search Enabled SEO for Lead Generation
As digital content consumption is gradually becoming mobile-oriented, the time is near when voice search will become the norm. We can observe that the modern business landscape is slowly transforming into a voice-first market. And optimizing your website to rank higher in the voice search result is a shift from conventional lead generation.
Why do we optimize content?
Well, the primary purpose of SEO is to rank higher in search results. However, with voice search, you must design the content so that it is the only relevant result that shows up.
The usage of long-tail keywords to answer users’ questions will establish your business as an essential source of information. And this is the key to voice search-enabled SEO.
What exactly is this tool?
Forecasting projected revenue and meeting sales target are the essential factors that play a vital role in a company’s success. In predictive analytics, the techniques like modeling, AI, machine learning, big data, and data mining are used to analyze existing sales data and make future predictions. It uses already collected data via a sales pipeline tool to analyze future opportunities and risks.
The predictive analytics algorithm takes all the significant factors into account that impact the buying decision of customers.
While mapping data, predictive models consider various factors like past rep performance, current sales pipeline, average deal size, etc.
Using this tool, the sales team can thus pitch the right product to the right prospect at the right time. It means that utilizing this tool can lead to an increase in sales conversion.
AI in Sales
Do you know that AI has all the potential to be the best friend of your salesperson? AI-powered software and mobile apps that function on natural language processing and machine learning are going to be a salesperson’s helping hand sooner.
AI-powered agents can also aid the sales team in improving business predictions and making data-backed decisions. By providing relevant product recommendations, AI consultants could also help in building products for cross-selling and up-selling.
One of the best examples of AI in business and marketing is the widespread use of chatbots. Do not you see chatbots everywhere on the internet?
Chatbots can collect demographic information of potential customers like their name, email ID, contact number. And help in making a personalized sales strategy. Further, chatbots save valuable time for the customer support team by automatically answering quick and simple questions.
One can determine the salesperson’s effectiveness by analyzing the time he/she spends doing the selling. However, sometimes a salesperson needs to spend a considerable amount of time doing repetitive tasks. This hinders him/her from focusing solely on selling. However, the case will be different upon adopting sales automation.
Sales automation does not only save time on repetitive tasks. But it also enables the sales team to focus solely on closing deals with customers efficiently.
For instance, sales CRM software has the functionality to schedule and automate emails. The sales CRM software can also personalize the scheduled message or email to ensure effective follow-ups.
With such software, not only can we automate the emails. But voicemail automation is also possible. You can save templates of voicemails and schedule them to send to prospects, saving the sales team valuable time.
As more millennials are stepping into the sales rank, social networking tools are also getting more attention. Instead of paying heed to multiple social networks, analyze specific social networks your target prospects are using.
For instance, if we talk about B2B sales, Twitter and LinkedIn are the two main giants.
These tech tools enable sales managers to engage in an enhanced way and more frequently with their sales team.
The coming years will continue to offer more benefits of the latest technologies. At the same time, the demands of the customers will also evolve. Therefore, it is essential for companies who strive to meet customer’s exceptions to adopt these technology trends.
So, if you want to leverage up the sales and improve your company’s productivity, then it is time to make a move.
These were the top technology trends that increase sales. We hope that you have found the information you were looking for.
Adopt the latest technology trends and level up your game!