Social media is great news for businesses and brands. The best part is, both big and small brands can benefit from social media. When you know the figures, it is easy to understand why business and consumer marketers almost unanimously believe that social media is crucial to building a brand. Brand awareness is cited as the top priority for marketers.
By creating a strong brand presence on social media, you can reach a broader audience. Similarly, by leveraging the power of social media branding, you can not only build a wide network of consumers. But also a wide network of loyal customers eager to purchase from you time and time again.
In this article, we will discuss the major points that every social media branding playbook should include. So without wasting more time, let us get straight into it.
The Playbook for Social Media Branding
1) Be consistent across social media platforms
Building a brand does not happen overnight. It takes time and dedication. According to Brand Channel, Nike took 15 years by focusing on maintaining a “360-degree delivery”.
Your brand’s profile, across Facebook, Twitter, Pinterest, Instagram, your company blog, and anywhere else it appears, should be unified and in line with your brand identity. Also, make sure to be consistent with graphics, color, style and language, and even post frequency.
2) Design a logo that demonstrates the brand philosophy
Why is a logo essential? A successful logo is the anchor of a brand, and its design should represent a brand’s philosophy. This makes it easy for those unfamiliar with your brand to instantly “get” what your brand is about. Consider what your brand represents and what the brand does not represent, and weave it into the design. It needs to line up with all the other elements of your brand identity, as well as the broader emotional appeal of your brand.
3) Develop your marketing personas
Creating buyer personas will help you determine your marketing strategy by illuminating who the buyers are, the situations they face, and most importantly, what goals they are attempting to accomplish. If you know the attributes of the customer before they come to your digital asset, you can segment them based on what you know. If you do not know, then you could “score” them based on the certain activity they take on the site. This is commonly known as lead scoring. This technique will allow you to put together robust and reliable personas. Doing this will allow you to help your team understand who you are talking to and how you will talk to them.
4) Use colors that make a statement.
Colors are significant when it comes to giving a brand personality and meaning. Using colors with impact can help a brand appeal to its target audience. Again, make sure to be consistent with color across all media platforms. This will give your brand a unified and professional look.
So, do you know what will happen if you ignore it? Ignoring colors will eventually decrease your chances as a brand to stand out.
5) Know your tone, voice, and brand writing style
Do you pay attention to your brand’s voice, tone, or style?
Your product or service and the target audience’s demographics will determine the voice and brand style on social media. Imagine the brand as a person and consider what type of language it would use. Try and describe this person in terms of age, gender, interests, and personality like it will help you imagine how they would speak. A voice and tone guide should include brand persona, company catchphrases, personality traits, and vocabulary. Like whether you use the term clients, the smallest details will help you keep your writing consistent. If you have multiple people managing your accounts, having a guide to reference keeps your team aligned, so it does not seem like your company is writing from disparate perspectives.
6) Quit plugging, start conversing
Focus on building a two-sided relationship with customers through conversation and interaction. Do not solely plug the products or services. Genuinely, two-way communication is a key focus because, in the end, people need to trust a brand inherently and that values them. Therefore, Quit Plugging and Start Conversing!
7) Tell a compelling story.
Who does not love a good story? Storytelling is central to human existence. Telling someone a story can have the powerful effect of getting them on board. A story might cause the listener to turn it into their idea and experience. In this way, a brand—or the idea of a brand—can become more compelling by spinning a yarn about it.
Do not post for the sake of posting. Keep social media posts relevant, meaningful, and very simple. “Boring” content is one of the main reasons people will unfollow and do not like brands. So, did you get the idea? Hook your customers and draw them in by telling a compelling story!
8) Make it visual
Users engage with posts that include more images. Add infographics, photographs, and other visual images, by taking advantage of Pinterest. Also, you make use of Tumblr, as it is used to store and share visual content.
9) Measuring the impact of your branding efforts
Increasing brand awareness is very important across social media because it enhances your sales. Rather than calculating a number with a formula, brand awareness can be measured through social listening. By monitoring your social media mentions and interactions, you can better understand brand awareness and sentiment. These strategies, business examples, and actionable steps should get you started in the right direction to establishing your brand on social media.
The world has changed a lot and so have branding strategies. Social media has taken this world by storm. In this day and age, every single business or brand uses social media to reach customers. Therefore, social media branding is an essential marketing tactic that you must pay attention to.
It is not only a need of time. But it is also essential to keep your brand pertinent.
So, build a brand that provides real value to the customers.
We hope that that this article has provided you with enough information.
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