Internet is flooded with information that is just seconds away from you. Millions of people widely use search engines to find answers to their questions or information regarding a particular topic.
But have you ever thought about how you see relevant information regarding your topic or query on a search engine? Well, this is why search intent matters for SEO. Search intent is the reason behind a user’s search on the internet.
But what search intent has to do with SEO? While users aim to find the best possible solution/answer for their query, it becomes essential for companies to create and optimize relevant content according to users’ search intent to drive leads.
A few years back, only keywords played a major role. As a result, companies focused more on keyword incorporation rather than focusing on the quality of content. But with time and the advancement of technology over the years, search engines like google have become smarter.
Now Google only displays the most relevant results according to the search of the users. It means that companies need to fully optimize their content(SEO-wise) in order to appear in the user search.
So today, we will be discussing why search intent matters for SEO and what its types are. Now without further ado, let us get started. Stick through!
It Builds Brand Awareness
Building brand awareness among the target audience is one of the essential features of business development.
The aim of publishing content on the internet for companies is to provide information to the target market while driving leads/sales at the same time. However, if you want your content to rank on the search engine, you need to optimize it according to the user’s search intent.
By doing this, not only you will drive traffic towards your curated content. But it will also significantly help in building your brand awareness among the audience.
If your content is ranking on the search engine, people searching for the relevant content are more likely to click and visit your site. Now, this is your chance to shine! And how can you achieve that? By providing helpful and SEO-optimized content.
If the audience spends a good amount of time on your website, they are getting familiarized with your brand and interested in your business. It means that you are likely to get more business or conversions down the line.
Search Intent Fulfils The SEO Needs Better
All the audience wants is to get access to the relevant information on the platform. Now, when your content is according to the search intent of users, it aids in fulfilling the SEO needs better.
Now consider that you own a truck repairing company, and you want to target users having problems with their trucks. So if you create content like “How To Get Your Truck Repaired Quickly And Easily,” you will most likely match the user’s intent searching for the exact cause.
Not only relevant content will help you rank higher. But it will also fulfil the needs of the audience. And when the audience finds your content helpful, they will probably end up utilizing your service, which means increased engagement and business for you.
In this way, by providing real value to the users through your content, you can improve your SEO ranking too.
Enables You To Establish Yourself As An Authority
Matching a user’s search intent means establishing yourself as an authority in that particular domain. When you provide relevant information according to the users’ search intent, they get an idea that you have the substantial industry knowledge and can provide value.
Providing real value to the users not only helps in bringing traffic to your site. But it also helps to build trust among the audience, which makes them revisit your site time and time. All of this directly contributes to improving the SEO ranking of your website.
Provides Users With A Go-To Platform And Help Companies To Boost Traffic/Sales
Providing users exactly what they need is a great way to build a solid customer base. Having up to the mark and helpful content on your website works as a customer magnet. By matching with their search intent, you can attract users and keep them intact with your helpful content.
In this way, not only can you take the lead against your competitors, SEO-wise. But your company can also see a significant boost in sales and web traffic.
Now you have an idea of what search intent is and why it matters for SEO. So it is now time to dive into the types of search intent. Let us find out!
Types Of Search Intent
The search intent is initially of three types:
- Navigational Search Intent
- Informational Search Intent
- Transactional Search Intent
When people want to visit their desired web page directly, it is often referred to as navigational intent. But how can websites optimize their content for navigational search intent?
Well, in order to do that, companies need to have these web pages on their site:
- Impressive landing page
- Eye-catchy homepage
- Product description page
- A dedicated services page
Additionally, brands can also incorporate their brand name or tagline into their content to match with navigational intent. For instance, companies can use their names in titles, subtitles, meta descriptions, etc.
When people search to find information about anything on the search engine, it is referred to as informational intent. Informational intent is often questions based.
Informational intent often involves queries such as “What is,” “Why,” and “How To.” So to optimize your content according to the informational intent of the user, consider adding the main question in your Heading 1, subheadings, and meta description.
Transactional queries are used when the users are ready with their decision and plan to make a move. It often comes into play when users search for a certain product or service they want to buy.
Commercial intent is basically an amalgamation of transactional and information intent. When people want to buy a certain product without knowing its pros, cons, and other specifications, they conduct a commercial search to be guided to buy that product.
Making yourself aware of what your target audience looks for on the search engine is truly important for SEO. Having known the user’s search intent, companies can optimize their content accordingly to drive sales and web traffic, which will help their business grow.
Moreover, having understood the types of search intent, you can segment your audience and curate content that best serves their needs.
We hope that you have found this blog helpful. If you want to read more, check this blog out: