Have you ever considered using Pinterest for business? If not, then let us tell you that you are missing out on a huge opportunity.
Due to the immense competition on social media platforms, it becomes challenging for businesses to stand out and announce their arrival. However, Pinterest is one such platform that can be a lucky charm for your business.
While others are busy promoting their brands on Facebook and Instagram, Pinterest has leveled up its game. And it is becoming center of attention for businesses day by day.
So to shed light on how to leverage Pinterest for business, we have put together a couple of crucial tactics that will help you nail on the platform.
Optimize Your Pinterest Business Profile for SEO
Unlike other social media platforms, Pinterest is a visual search engine. Do you know what that means? It means that you need to optimize your business profile to appear in the audience’s search results.
You might have wonderfully designed your profile to reflect your brand image, but what’s the point of it if people can not find your profile in the first place? This is where SEO kicks in!
Here, a question that might arise in your mind is how you can optimize your Pinterest profile for SEO?
Here are some pointers to follow:
- Use ranking keywords in your profile title and bio.
- Write a compelling description of your business and incorporate keywords in that too.
- Make sure to add your website’s URL along with keywords in your pins.
- Do not forget to fill in the alt text of your visual content.
Set Realistic Goals
For starters, ask yourself what do you want to achieve out of your Pinterest marketing efforts? Is it boosting your website’s traffic? Is it to increase your sales? Or is it to build better brand awareness among the target prospects?
Whatever your objective is, Pinterest for business can aid you in achieving it all. However, one thing which is important to consider is to be realistic while setting up your goals.
It means that you should pay attention to:
- How much is your budget?
- How much time can you invest?
- What are your resources?
Defining your goals clearly and taking a realistic approach will help you devise a winning Pinterest marketing and content strategy for your business. Therefore, it is imperative to give your budget, time, and resources a thought before setting your goals.
Devise a Winning Content Strategy
If you are done setting up your goals, it is time to pay attention to the content strategy that can help you achieve them.
If you are making use of Pinterest for business, posting pins and dropping URLs is not enough. It becomes essential to identify what kind of content your target audience appreciates the most and devise a content strategy around that.
There are a couple of content types that work well on the platform. What you should do is figure out which content type your audience is into.
Instructional content and how-to guides are the lifeblood of Pinterest. In fact, most Pinterest users say that instructional content helps them learn new and valuable things.
So if you are operating in an industry where you can guide your target audience on how to get things done on their own, make sure to share instructional content with them.
Graphical Blog Posts
Graphical blog posts are the representation of blogs but in graphical format. As Pinterest is a visual search engine, people who use this platform do not look for long-form texts.
Therefore, if you own a blogging site, you can make your long-form blogs concise and create appealing graphics to post on Pinterest. Not only this can help you receive better engagement on Pinterest. But it can also help your drive traffic to your website.
Infographic pins convert well, especially if you are using Pinterest for business. Infographics help you represent valuable and informative data in graphics.
If you are operating in an industry such as tech, it is better to post infographic pins consistently.
Create Unique Pins That Stand Out
Taking inspiration for your competitors on Pinterest is all good and fine, but you need to come up with original and unique content of your own at the end of the day.
You might be wondering how you can create pins that can make you stand out from the crowd? Below are the best practices that can serve your purpose.
- Pictures: The Pinterest game is all about images. Make sure to provide value to your visitors through eye-catchy and helpful pins. If your purpose is to increase sales, try to depict a use case of your product or service that your audience can connect with.
- Colors: Colors are extremely important to create unique pins. Try to use colors that go well with your brand. Generally, warm colors perform better than cool colors on the platform.
- Aspect Ratio For Pins: Pins with an aspect ratio of 2:3 tend to receive higher engagement. Not to mention it is considered as one of the best practices to use Pinterest for business.
- Text Overlays: Using a simple font and writing a concise yet compelling message that guides the visitor on what to do next is also something that will aid you in making pins that stand out.
Set Up a Pin Posting Schedule
If you make great content but fail to time your pins efficiently, you will still find it hard to crack on Pinterest.
Better engagement requires better timing. If you want massive engagement on your pins, you need to identify what time your target audience is active the most.
A great way to know the peak day and hour is to utilize data analytics tools like Google Analytics.
After identifying the peak time to post content on Pinterest, make a posting schedule accordingly. However, you can also devise a smart schedule with the help of analytics tools that will post for you automatically at your desired time of the day or day of the week.
Have Analytics by Your Side
Pinterest for business will not deliver amazing results if you are not taking a data-driven approach. Therefore, tracking your performance on Pinterest is crucial for your business growth.
Another great reason for having analytics by your side is that it helps you figure out what is working and what is not. With the help of this information, you can invest your time creating content that converts rather than wasting time on things that have zero impact.
Now here comes the essential question, how can you get insight into the viewer’s data on Pinterest? Well, there are two options that you can get benefit from. You can use Pinterest Analytics or other analytics tools to track your overall Pinterest performance and get useful audience insight.
Start Leveraging Pinterest for Business Now!
Using Pinterest for business is not as challenging as it may seem. In fact, unlike other social media channels, Pinterest is quite an easy platform to get started on and promote your business.
The tips mentioned above will surely help you leverage Pinterest for business in the most efficient manner.
By following these tips, you will not only get familiar with your target audience on the platform. But they might also help you generate more sales and website traffic for your business.
So are you all set to begin using Pinterest for business? Get started now!