Landing page optimization is something that companies often overlook. While focusing on new and modern ways of converting leads is all good and fine, it does not mean that we should turn a blind eye and neglect what’s old and tested.
Before investing your efforts into improving your content, you should focus on your landing page optimization.
Optimizing your landing page is not only essential for better ROI for your business. But it can do wonders when it comes to boosting sales.
By implementing the right strategies of landing page optimization, you can enhance your marketing strategies. Not to mention, it will also aid in bringing more traffic to your site.
So if you are curious to find out what those sales-boosting strategies are, you have arrived at the right place.
In this blog, we will be highlighting top landing page optimization strategies to increase sales. So without any more Jibber Jabber, let us get started with the blog. Jump in!
What Exactly Is A Landing Page And Why It Needs To Be Optimized?
The landing page literally means the page of your website where your target audience lands. The primary purpose of creating a landing page is to convert leads.
Mostly, a landing is kept precise and straightforward. The reason for keeping a landing page to the point is to keep visitors intact to the prime objective and prevent them from distraction.
Now you might be wondering which page of the website is called a landing page. Well, as long as it aims to convert the lead into a customer, any page of your website can serve the purpose of a landing page.
An interesting fact is that even your blog post can also serve as your landing page. For instance, if you have a blog post that aims to collect the visitors’ emails and cell phone numbers, it can undoubtedly be considered a landing page of your site.
Now we hope that you understand what a landing page is and why it is essential. So it’s time to move forward to the landing page optimization strategies. Keep on reading!
Top 10 Landing Page Optimization Strategies To Implement
There is no doubt that effective marketing tactics help in converting leads. But optimizing the flow of your target audience through each and every step of their buying process is equally essential for the sales growth of your business.
As the pivot of your promotion campaign, your site’s landing page needs to be optimized time and time again.
So to provide a seamless buying experience to your visitors and optimize your landing page, you should pay heed to the strategies mentioned below.
Begin With Familiarizing Yourself With Your Target Audience And Your Competitors
For landing page optimization, the most important thing is understanding the type of audience you are trying to reach. For instance, you can do the following things:
- You can come up with a list of demographics for your target market
- Based on their interests and liking, you can segment your audience
- You can dig deep and find out their pain points
- To understand consumer behavior, you can make customer personas
Always remember that the better you know your audience, the more it will be easy for you to persuade them.
Besides understanding your audience, another thing that plays a crucial role in effective landing page optimization is knowing your competition.
First and foremost, you should visit your competitors’ landing pages and understand how they conduct their landing pages campaign. But why is knowing your competition important?
Well, the purpose of familiarizing yourself with your competition is to create something unique and avoid monotony. Nobody wants to implement the same ideas of landing pages that have been implemented by someone else.
So to innovate, knowing what your competition is up to or has done in the past becomes essential.
Consider Removing Sliders From Your Landing Page
If you are into modern web designs, you probably have at least thought about installing a slider on your website. Having a slider on your website is incredibly beneficial as it helps display products or services most efficiently.
However, if your sole purpose is to boost your sales, you should consider removing it from your site. But what difference does it make?
Well, no study or research suggests the cons of a slider or removing it to increase sales. But having it installed on your site sometimes confuses the visitors. And this behavior of consumers is somewhat evident in these times.
So the best thing that we would suggest is to experiment by removing the slider from your site.
Drive Traffic And Boost Sales Through Wish Lists
Having wish lists installed on your website is a great way to leverage sales. Wish lists enable customers to buy a product of their choice even at a later time.
However, if you do not have a wish list on your website, it will be considered as an opportunity lost.
Sometimes, users like a product, but they do not want to buy it instantly.
So to ease the buying process of the customers, drive traffic, and foremostly increase sales, install a wish list on your website.
Revel Your Shipping Charges Upfront( Free Shipping Is Recommended)
Having high shipping charges will do nothing but drive your website traffic away while also significantly decreasing your sales. Therefore, if you aim to increase sales through landing page optimization, take high shipping prices out of the picture.
However, the alternate and one of the best ways to boost your sales is to offer free shipping on your products. Further, it has been observed that the companies who offer free shipping on their products are likely to generate more sales compared to the companies who do not offer free shipping.
Nevertheless, if you run a small business and charging some amount of shipping fee is somewhat essential for your business to run smoothly, then go for it. But consider charging a decent and a reasonable amount of shipping fees only.
So whether you charge a shipping fee or offer free shipping, it is essential to mention it upfront.
Provide Live Chat Support To The Visitors
Nobody wants to call the customer support team over and over again to find solutions for minor issues. So a quick yet great way to help the users with solutions is through live chat or chatbot.
Optimizing your landing page by incorporating a live chat feature is a fantastic way to address common problems and answer the queries of the customers instantly.
For instance, if there is a new visitor on your site who can not find the wish list, the live chat feature will help him/her. With a live chat feature, all he/she needs to do is to find and open the small pop-up of the chatbox and type in the problem.
Provide Full 360° View Of Products
Since customers can not inspect the products physically while shopping online, they prefer to view the product from all angles before buying it.
Also, 360° images of products are known to increase conversion rates. Try to picture every detail of the products.
By implementing this landing page optimization strategy, you will also give your customers confidence in your products.
Include Your Contact Info
Customers often get frustrated when they find out that there is not enough contact information on the website. Lack of contact information is enough to drive the traffic away. Therefore, including it on your landing page becomes crucial.
Make sure to include enough contact information like email address, phone numbers, social accounts, and other communication channels you will be comfortable including.
Providing multiple channels to the customers will make it easier for you to engage them with your business and increase sales.
However, including contact info is not limited to the landing page of your website. But you include this info on every page of your site.
Make Your Landing Page Skimmable
Not everybody likes to read every single piece of information provided on the landing page. Sometimes people only look for essential information to read. And that is where skimming comes into the picture.
While visitors tend to miss important information, it is your job to highlight the essential areas on your landing page. Make your landing page skimmable to spread the word and reach out to many people.
By making your landing page skimmable, you can provide real value to your visitors. You will enable them to read through highlighted information quickly and easily.
Minimize Your Landing Page Load Time
One of the most overlooked strategies for landing page optimization is minimizing the load time. The audience tends to run away from the websites having high load time.
In this fast-moving world, nobody wants to wait and watch web pages taking decades to load. Not to mention, having a slow landing page will have a direct impact on your sales. Therefore, minimizing the landing page load time is crucial.
But the question is that how can you minimize the load time? For starters, you can reduce the size of pictures on your landing page. Further, you can also hire an expert to do the job for you.
Include Share Buttons
Including social share, buttons are another great way for landing page optimization. Search engines like Google like web pages that are highly shared across multiple platforms.
Share buttons enable the visitors to share the web page among their network on different platforms. This serves as an opportunity for companies to increase sales.
So to achieve it effectively, make your share buttons highly visible and easy to locate.
Landing page optimization helps not only in enhancing customer experience. But it also aids in better lead generation. Understanding and implementing these strategies will help your business grow rapidly.
Nevertheless, if you have understood the strategies, then it is time to make your move and implement them to boost your sales.