Have you ever thought to gamify your rewards for customer loyalty?. Watch the video, and let us look at how gamification applies to brand loyalty and customer retention.
Have you ever found yourself staying up all night, trying to pass a single level of a video game that you have been stuck on for hours?
Well, the data science of digital transformation is not so hard to understand.
More than 80% of millennials and nearly two-thirds of baby boomers have reported interest in getting rewards. Not just for purchases but also engagement with brands. Companies can use gamification marketing to drive engagement, which is key to loyalty. Nearly one-third of all participants and 40% of millennials say there should be games with loyalty programs.
One advantage of using games to drive loyalty is that gamers are also more likely to be active on social media.
So what are the essential tips for adding gamification to your loyalty program strategy? Let us dive into it and get some more insight.
Below are some goals that should set to gamify your rewards program:
- Consider the goals of your loyalty program.
- Consider the outcomes you want to see from gamification.
- Establish how success will be measured and determine what analytical tools can provide the metrics for success.
Know Your Audience:
First of all, you should understand what kinds of games your customers will engage with?. If your customer base is a mix of demographics, you will need to create a game that has a broad-based appeal. And has the flexibility to create challenges to target subsets of customers. You can also look at your competitors with similar audiences to see how they engage your customers.
Become a Storyteller:
Like any good movie, book, or TV show, the game should include a story plot. Without a plot, there is nothing that needs to get done. Plus, players are more likely to become engaged in a game that includes a good plot. Always keep in mind that the story should involve the company’s brand and be a part of the marketing both online and offline.
Do you know that the consumer screen time on mobile has surpassed desktop?. Because consumers check their phones frequently for news, Facebook updates, email, and more. Therefore, it makes sense for brands to be able to engage with the game whenever they want. The game should be available in app form, whether integrated into one that already exists or a new one is created.
Make It Social:
Some ways to make a game go viral include the use of hashtags and rewards for social sharing. The creation of an online community and participation in it can also be a reward in itself.
You can structure the program levels in a way that allows customers to see progress. And to create goals that are challenging yet not overly difficult to reach.
It can be a challenge to get new members to take that initial plunge. But one way to encourage participation is by giving them points for doing that very thing. You should also provide a sense of accomplishment by associating each challenge with a benefit. To make progress, customers need to repeat actions valuable to your brand, developing new habits.
Gauge Difficulty Level:
While encouraging participation, it is also important that the challenges offered are difficult enough to make participants feel they have achieved something. They should also be shown that they are getting closer to a reward or a new level. Each challenge (or badge) is a set of multiple actions chosen to fit your business goals. Surely these micro-journeys will help you understand how customers prefer to engage with your brand.
Make It Competitive:
Achievement badges and leader-boards can be a great way to nudge participants into a sense of competition by seeing how others are doing.
Make Winning Easy to Understand:
Make it clear for participants to understand what they have to do to get rewards, so instructions and game-play should not be complicated.
Include Surprise and Delight Moments:
Random rewards can be very motivating, and participants will enjoy getting unexpected freebies. Players enjoy winning something above and beyond the value of the item itself.
By keeping all these essential tips in mind, you will not only be able to encourage engagement with your product. But it will also help you in the longer run. So, gamify your rewards program and get on top of the game!
After all, it is all about how you can gamify your Rewards Program for Better Engagement.
We hope that this article has served your purpose efficiently.