As there are plenty of ways of marketing a service or product through email, newsletters are one of the most crucial email marketing methods. With newsletters, not only companies get to advertise a lot of stuff. But they also play a vital role in maintaining the buyer-seller relationship.
Newsletters being a vital part of your marketing campaign, requires proper strategies for effective implementation. Everything depends on how you choose to market your product. No matter how good a product or service you offer, if you can not convey your message to the audience efficiently, it is hard to succeed in the marketplace.
But worry not, because we have got you covered. In this blog, we have listed some essential email newsletter strategies for lead nurturing that will help you elevate your campaign.
Note: Want to get insight into lead nurturing first? Check out this blog.
Now without further ado, let us get started. Stick through and read on!
Consider Setting Your Goals First
Defining your goals should be your first step towards success. To develop a successful newsletter strategy, the first thing you need to do is sit back and think about the things you want to achieve as a business entity.
Reviewing your visions, corporate values, company goals will give you a decent overview of what your aims actually are. However, to know the goals of your email newsletter strategy, you should ask yourself that why do you want to create this campaign in the first place? What is the thing that is driving you to create it?
Remember that the more clear and justified you are in your head, the more successful your email newsletter would be.
Begin with a Strong Welcome Campaign
Keeping your target audience intact and engaged from the very beginning is the most crucial part of running a successful email newsletter campaign. Therefore, you should begin with a well-crafted welcome campaign.
Further, try to personalize the welcome campaign to the fullest and direct your subscribers or prospects to your best-selling products or services. You can tell your audience the type of content they should expect from you through the welcome campaign. And where to head if they want to contact you.
Moreover, if you are utilizing a preference software, enable your subscribers to set the frequency of receiving emails from your brand/company. Last but not least, if subscribers are interested in receiving emails, engage with them effectively. But if it is not what they want, do not bother them.
Ask Your Subscribers for Feedback
Receiving feedback is a great way to know where you are doing good and the areas of shortcomings. However, asking for feedback from your subscribers not only helps companies. But it also makes subscribers aware that the company values their opinion.
This whole process increases engagement and loyalty. So invite your audience to co-create your brand with you and embark on the journey towards success.
Gamify the Campaign
Gamification is among one of the most effective email newsletter strategies. It is a tremendous way to increase subscriber’s engagement with your brand. That being the reason, this technique is often used by companies to build brand awareness. So imagine what it can bring to your newsletter campaign.
You can design and implement several gaming elements into your email newsletter campaign like “peel to see your discount,” “scratch to win,” etc. Try presenting them with eye-catchy animated effects. Further, you can also create simple to answer multiple-choice questions trivia.
Adding fun gaming elements to your email newsletter strategy will not only boost user engagement. But it will also ensure increased business.
So, whatever gaming element you incorporate or whichever way you want to gamify your campaign, make sure that it is quick, fun, and engaging.
Craft Your Language for Your Audience
Most people ignore the emails if they know that a company sends them. Customers or subscribers prefer receiving emails with a personal touch. Do not send emails from a company. Instead, be more personal and focus on sending it from an individual. Also, please do not send it by using the name of the company. Instead, use personal names every time.
Your email structure should be informal. This means that you can use emoticons(smiley, thumbs up, worried face) and hashtags. Also, try to keep your content as short as possible because the long-form text or content is considered a bummer, especially if your goal is to drive engagement.
Segment and Analyze Your Email List
A great way to immediately boost your customer engagement levels is by personalizing the emails. Cutting the unnecessary stuff and including only personalized and relevant content will work wonders for you.
However, you need to segment and analyze your target list first to create a super engaging email list. Not all the fingers are the same. Similarly, you will have differences of interest among your target list. But it is your job to identify their interests and divide them into segments based on their interests.
If you have divided your audience based on their interests, it is now time to provide them with the content they will appreciate and like to read.
Rejuvenate Your Email Newsletter with Branding
If you want things to work in your favor, try spicing up your email newsletter with branding. Avoid using tedious, dry, and long-form content. Instead, brand your email newsletter in a way that persuades subscribers to take a specific action.
For example, if you run a cooking or recipe blog, you can persuade customers by a call to action like “Get our hottest and latest recipes delivered right to your inbox.”
Quick Tip: Focus on only one call to action.
Similarly, if you run a business of clothing, your call to action should be like, “Sign up our newsletter to be the first to know about hot and new summer collection, 40% off on winter items, etc.”
Find the Optimal Sending Time for Sending Email
The time you send emails to your prospects plays a vital role in your brand’s success. Conduct some relevant research and select the most appropriate time for sending emails to your subscribers.
The most suitable time for sending emails to your subscribers is using their computers, phones, tablets, etc. But wait. How can you know what the optimal time is?
Well, you can achieve this by carrying out several tests and by analyzing your target demographics. For starters, try sending newsletters at different times to your target audience. By doing this, you will identify that when your newsletter’s open rates are higher. Note that time and make your email sending schedule around that.
You can also use data analysis tools such as HubSpot to know the active status of your target audience.
So with the help of these techniques, you can find the right time to send your newsletter to your subscribers.
Wrapping it up!
There is no magic pill through which you can drive customer attention towards your brand. But with the help of the strategies mentioned in this blog, you will drive engagement at a much higher rate. You can make use of these tactics. And find the most optimum solution for your campaign.
We hope that we have provided you with some valuable information. And if you are interested in reading more, check this blog out: