Do you want to get insight into the benefits of a remarkable AI tool that is turning out to be the future of marketing? Stick through and find more about chatbots. Read On!
Over the past couple of years, we have witnessed a drastic change in the way companies interact with customers. Consumers prefer much simpler, accessible, and convenient ways to communicate with brands in this digital age. And brands, on the other hand, look for ways to increase customer engagement.
While companies are making efforts to automate their business and customers are looking for simple ways to deal with them, AI(Artificial Intelligence) is winning!
Keeping the need of the hour in mind, more and more companies are adopting business automation tools. And guess which BA tool is raising the roof these days? Yes, you guessed it right. Chatbot it is!
The growth of chatbots has been so rapid that Facebook added more than 300k chatbots to their messenger in the last two years. Shocking, right?
Not only have chatbots taken the world by storm. But more than half of the online customer service interaction today is handled by these efficient virtual messaging machines. Is it not amazing? We reckon it is!
The idea of marketing through messaging has been around for quite a while. However, the emergence of chatbots has made marketers realize that chatbots integration into business can transform the tedious process of messaging altogether.
So in order to give you insight into why chatbots are the future of marketing, we have penned down five reasons. Now without further ado, let us jump in and make ourselves aware.
Chatbots Reduce Overhead Costs(Save Money)
Companies hire customer service teams in order to deal with customer queries, problems, and feedback. These teams need to be paid monthly to provide their services. But when we talk about chatbots, there are no such constraints. With them, you can save the money that you spend on customer reps by paying them salaries.
You can consider chatbots as a one-time investment. Here, you might be thinking about whether they require maintenance or not? And if yes, then what kind of maintenance a messaging machine can possibly need?
Well, they do require maintenance, like:
- Updating the information in the database
- Adding more access points
- Adding FAQs
An important thing to pay attention to is that chatbots are way more economical than customer service teams as they reduce your overhead costs. And their response rate is also very high. But that does not mean you should let go of all of your human customer service agents. After all, their expertise is necessary.
They Eliminate Human Errors
Mistakes are inevitable, and humans are prone to making them. Not every human is perfect, and the same applies to your customer service agents. They might provide incorrect information to the users or end up providing no information at all, especially when tired.
Now, these are the things that annoy or frustrate customers. But worry not because chatbots have got your back.
As programmed machines, chatbots do not make mistakes unless there is something wrong with their program. They can store a hell of a lot of information in their database and can process it rapidly. Thus, providing quick and accurate responses to the customers.
They Help In Improving Customer Experience
Do you know that more than 80 percent of customers require assistance while purchasing a product online?
While on the contrary, a survey has shown that more than 90 percent of customers avoid contacting customer support agents if faced with a purchasing problem. But why? Because they have to wait for a long time in order to get their problem solved. Not to mention the difference in accents of customer support individuals.
This is where chatbots come into play. They can significantly improve the customer experience by answering customer queries rapidly. And by making their shopping process seamless. All of that with an accent that is neutral for all!
Most importantly, they do not make customers wait. Instead, the answer stored in their database pops up right away. In this way, chatbots not only help in saving the customer time. But they help in enhancing the overall customer experience.
They Can Work Round The Clock Without Getting Tired
People want their problems to be solved as quickly as possible. But oftentimes, it becomes difficult for human customer support agents to respond rapidly. And let’s be fair, humans can not work round the clock.
On the other hand, unlike humans, chatbots do not get tired at all.
They are designed to answer promptly without getting annoyed, tired, or angry.
If you ask the same question repeatedly, chatbots will provide you with the same correct answer without getting angry or frustrated. This is something which you will rarely find in human customer reps, agree?
So no matter if it is day or night, chatbots will take care of your customers.
They Can Gather Customer Insights
Using chatbots to interact with your customers means that you can gather valuable data from them. It may include customer’s problems, preferences, activities, and much more.
Some chatbots(with basic algorithms) can gather customer information like their email address, phone no, location, the device they are using, etc. While more advanced ones can dig a little deeper and carry out customer insights like:
- What are their issues and challenges?
- What do they think about your products?
You can use the information collected through chatbots to improve your products or services, overcome your business shortcomings, predict customer behavior, etc.
The wind is turning as more and more people are installing chatbots to deal with monotonous tasks efficiently. A chatbot these days can be seen everywhere, from websites to mobile applications to social media platforms.
Therefore, not only have chatbots become a need of time. But they also seem essential when it comes to marketing.
So do you not think that they are the future of marketing? We reckon they are!