Are you stuck for ideas on what niche market to enter in 2021? With so much choice out there, it can make your head spin and fall into analysis paralysis. It is hard to imagine what niche markets you should conquer, but the pieces will fall into place with a bit of research.
In this article, we will examine five niche markets that you can try in 2021. They are all excellent choices because they are evergreen niches, have a hungry market, and have enough variety to carve out a niche. It would be best to consider how you can tackle each one with a unique spin to stand out from the crowd. Remember that these are ideas to get you started.
- Wellness and Health
This is an evergreen market that will stay around for as long as humans are alive. The market was worth $3.31 trillion in 2020 and there are so many different products that you can sell. It is a niche market that you can approach from various angles, including clothing, weight loss, fitness equipment, books, and much more.
Why not create a brand that combines a range of products to increase the sales volume? Customers looking to improve their health usually want to do so holistically, which means more product selling opportunities for you.
The good news is that you do not need to be an expert to start a business in this niche. However, you do need to align yourself with a professional that is able to develop safe products for consumers to enjoy.
- Pet Owners
People love their pets and call them one of the family. Therefore, pet owners are not hesitating to spend money on their pets, and it gives businesses the potential to make huge sales. The pet market is constantly innovating to bring new ideas to life, and here are a few examples:
- Toys: Enjoying quality time with a pet in the garden or the park is excellent for both parties. However, include a few toys in the picture, and you can get even more out of the experience. It might be a dog frisbee that won’t break or a bite-proof ball. Animals love to play just like humans do, which means toys are a good choice for any owner.
- Functional: Pet owners need solutions to problems that their animals pose daily. For example, cats might scratch the furniture because they need to be scratching something. Selling cat scratch posts is a smart idea that is in constant demand. To stand out, you can make the scratch post more durable and visually appealing.
- Grooming: You will be surprised at what lengths pet owners go to improve the look of their pets. Help them with a range of grooming products such as brushes. The trick is making them ergonomically friendly. Remember that the products are to be used on pets by humans. So they need to be practical and comfortable to use.
Do not assume that most pet owner has a cat or dog. There is a wide range of animals that people keep in their homes. Provide a range of products to have better market saturation. It means you’ll be the best brand to buy from for pet owners of multiple animal types.
Traveling is a massive industry that requires various products to help consumers move between countries. The rise of remote working nomads means that an entire industry has sprung up for travelers that need to work on the move. For this target audience, you could sell bags that allow users to pack laptops, chargers, and photography equipment more efficiently.
Bags need to meet the flight restrictions that airlines imposed worldwide. The size measurements must be correct so that they can pack a lot and stay within limits. When selling such products, you need to message the restrictions your products are overcoming. It helps buyers make sure that they are choosing the correct products for the airlines they fly with.
- Remote Workers
The explosion of remote working means that a new market has appeared for entrepreneurs to take advantage of. You do not have to create new products to conquer this niche market. Instead, focus on selling traditional office products and market them to home buyers. It means reducing the order quantity and creating packages where buyers receive several products in one purchase.
You will need to convey the advantages of why your products will improve their remote work situation. This might be to increase productivity and enjoy better ergonomics to avoid inquiries.
There are more than 2.7 billion gamers worldwide, which means the market is enormous. It is no longer taboo to be a gamer but accepted no matter your age. It means people are actively getting into gaming and using it to pass the time.
You can focus on offering technology-type products or accessories that will improve the gaming experience. For example, it might be a range of neon lighting for gaming streamers that want to enhance the look of their room.
The five profitable niche markets ideas in this article are only the tip of the iceberg. There are thousands of possibilities that have a crowd of hungry buyers. The trick is having the right products and creating a targeted marketing message.
It helps if the niche market you choose is a passion or you have the knowledge. It will be utilized to increase the quality of your products and help you stand out in the market to attract loyal repeat customers.