Are you curious to find out how gaming influencers can help you in marketing? Stick till the end and Find out!
Gaming, in these times, is not limited to kill boredom anymore. With the advent of technology, the gaming industry has also evolved to a great extent. And so is marketing. In this day and age, gaming influencers are as impactful and famous as beauty, fashion, and fitness influencers. They have come a long way. And have built an enthusiastic audience of their own.
Over the past decade or so, gaming and marketing have both changed a lot. With the spread of the smartphone, marketing has become a whole new ballgame. And gaming influencers can play a massive role when it comes to marketing.
Gaming influencers are popular on platforms like YouTube, Mixer, Twitch, etc. They live-stream their gameplay and upload the content for their viewers to enjoy and learn.
Now you might be wondering how gaming influencers can effectively market your product? Well, worry not, as we have got you covered.
In this blog, we will shed light on how gaming influencers can help you market your product. So without delaying further, let us get straight into it. Jump In!
1. Customer quality from influencer marketing
The marketing of influencers has proved to be one of the most successful brand marketing tactics. Always-on marketing strategies for influencers lead the brand to achieve further success. Studies show that 71% of brands find consumer success and marketing influencer traffic higher than other outlets.
Here is a shocking fact: By 2021, the gaming industry is expected to hit $180 billion.
The unique advantage marketers need to harness is the convergence of influencer marketing’s impact on gamers’ increasing popularity. For your business, it will be a win-win situation. Influencers in gaming often tend to have a good effect on their audience’s purchase decisions. For both gaming and non-gaming brands, gaming influencer marketing can be a lucrative opportunity.
For instance, look at the example of the Adidas-brand contract with Tyler Blevins. They released a brand new pair of sneakers in conjunction with the brand, known as Tyler: the Ninja x Adidas Nite Jogger.
2. Increase reach and traffic
An exciting thing about gaming influencers is that they can engage viewers during video game streams. It can help you gain traction by getting these influencers to appear in your videos and create collaborative material. Further, engaging content would make viewers want to keep coming again. This engagement will help you create a loyal group of followers and clients.
Getting gaming influencers on board can be very beneficial to you, whether it is a gaming business or not. Content is king. And you have won half the fight if you share compelling, engaging content with your audience. You will see good results come your way if you hire an influencer with the ability to interact with viewers effectively.
3. The ever-growing gaming industry
Gaming industry figures show that this industry is a flourishing one. According to the estimation done in 2020, there are over 2.7 billion gamers. Also, in the next five years, the gaming industry is bound to expand at a pace of 12%.
Such figures only apply to the rising popularity and demand for gaming. This rise ensures that many people are tuning in to watch their favorite games played by gamers. So leveraging this effect will work in your favor a lot.
Audiences on Twitter, Twitch, and Mixer wait through the lengthy video game streams. So you can imagine how much their audiences are affected by gamers. Your brand marketing strategies will help you get closer to your targets by getting such famous faces on board.
4. Capitalize on the ‘influence.’
Regardless of which field an influencer comes from, they are essentially leaders of opinion. They exercise a sense of control over their audience. The viewers are familiar with and enjoy watching them on Twitter, Twitch, or other platforms. In this way, it helps them build a sense of faith in the viewers.
So keep in mind that the audience is likely to be influenced by what influencers say about brands. Gaming influencers can affect the way consumers purchase products and adjust how they interpret products.
So Collaborate with gaming influencers to capitalize on this impact.
Gaming influencers affect the buying decisions of the audience. Working with them would not only place your brand before the public. But this is also a perfect chance for your brand to bring a good word forward. By doing this, you could help your business grow and turn your followers into clients.
5. Drive audience engagement through multiple touch-points
The various touchpoints that come out as ways to engage the viewer are unique to the gaming industry. For gaming brands, this is particularly beneficial, right from the launch of a new game, to downloads and sales. And, eventually, to marketing promotion. The various possibilities for gamers provide great potential for consumer acquisition. Tapping into the future opportunities for marketing is what you need to do. That is why you need to invest in ads for gaming influencers.
It is an understatement to suggest that influencers are wielding control in marketing products. And there is no shortage of influencers when it comes to the gaming industry. There are plenty of advantages that you should not ignore when interacting with gaming influencers.
Wrapping It Up!
The gaming industry is growing by leaps and bounds and will continue to flourish in the future also. So the wise choice would be to hire a gaming influencer that can market your product in the most effective manner.
However, if you are finding it challenging to choose a gaming influencer, then have a look at this blog: