5 Companies Using Gamification Marketing Successfully
Gamification marketing is great news for companies! How exactly? Let us look into some of the examples. Dive In and Stick Through!
With the ever-changing marketing standards, companies need to implement innovative marketing tactics to stay relevant in the modern marketplace.
Adopting new and improved promotion strategies is not only essential for businesses to survive. But it also plays a crucial role in your business success. One such modern strategy is gamification marketing!
In case if you do not know what gamification is, let us quickly walk you through it.
So it is a strategy that is put into practice by companies to increase user engagement. Over the years, with the increased use of the internet and mobile devices, it has turned out to be lucrative. It involves incorporating fun elements of gaming into a non-gaming context. Through this, firms can also persuade customers to take specific actions. The goal of this is to build brand awareness, loyalty, and a permanent customer base. It also helps in boosting sales, and increasing profit.
While the concept of gamification marketing is not brand new or alien to marketers, many people are still unaware of this. So in order to make you aware, we have listed some companies that are successfully using gamification marketing. Now without further ado, let us get started. Sit Back and Read On!
Target’s Wish List
Target implemented gamification marketing that was focused on children. They made use of the fun elements of gamification and came up with an interactive wish list gaming app for children. They developed a fun 3D game for the holiday season that enabled children to drag and drop gifts of their choice and send them to Santa. After devising the game(app), they placed it in their own toy factory. And they also published it for the users to download on the app/play store.
The app did not only brought fun and joy to the kids. But it also enabled parents to buy their kids the gifts of their choice. And share the gift ideas with their relatives.
The launch of the app was pretty successful and initially generated more or less 75K downloads. When that particular holiday season came to an end, there were more than 100,000 wish lists made by children consisting of 1.7 million gift items. The total sales potential was $92.3 million. Impressive! Is it not?
M&M’s Eye-Spy Pretzel
To market their product, M&M also made use of gamification marketing during their launch of new pretzel-flavored candy. The strategy was based around an eye-spy game that was published on their social media platform(Facebook). The game involved a graphic consisting of several multi-colored M&M bounties. They urged their followers to find the little pretzel candy among the others. The game was both fun and fab.
Due to the high-quality graphic content and fun challenge, many people started paying attention to it. And it went viral by leaps and bounds. This game devised by M&M received more than 25K likes, 10K comments. And more or less 6K shares. Great, right?
Nike devises nike+ fuel bands for their customers to track their fitness and improve it. These fuel bands do not only provide value to the customers of Nike. But it also helps Nike to collect helpful information about the customers. The personalized data that Nike gathers through these fuel bands support Nike in their marketing campaigns. It also enables the creation of targeted content.
Nike+ fuel bands give incentives to users for using fitness tracking devices. They also offer incentives to users for competing with others while gymming or sprinting.
There is a NikeFuel app that users can download. And use to track their performance. Users can also connect this app with their social media accounts. And share their achievements with their friends and family. It also allows users to earn badges and trophies after completing certain milestones. This motivates users to buy Nike’s product and earn more rewards.
My Starbucks Rewards
A good way to implement gamification marketing is through loyalty programs. And guess what? Starbucks does the same through its loyalty program named My Starbucks Rewards. This reward program by Starbucks aims to ensure repeat business and increase customer engagement.
Starbucks offers incentives like free of cost food and drinks to the customers who join their loyalty program. And upon any purchase, Starbucks gives “stars”(points) to their customers. Consumers can make use of these stars to buy specific items or to get rewards.
Upon collecting a certain amount of starts, customers can also get free refills or birthday treats. And ones with gold status are the customers who enjoy the best rewards.
So this loyalty program by Starbucks is not just a great way to build a sense of accomplishment. But it also conveys the message to the customers that if they are loyal to the brand, they will get rewards.
Chipotle Love Story Game
To incorporating gamification marketing, Chipotle devised a game based on their short film “A Love Story.” It is a memory-based fun game. This game’s idea is to pick the given food item’s natural ingredients while avoiding added colors and flavors. Chipotle offers a great buy-one-get-one-free scheme for every food item.
Customers are able to enjoy this game by Chipotle and earn several rewards on their smartphones. Through this game, customers can engage with the brand, enjoy the game, and buy more. Also, this game builds awareness among users to use natural and healthy ingredients in foods instead of adding artificial flavors or colors. Learn with fun!
Wrapping It Up!
Gamification marketing is indeed is a great way to promote and increase the sales of your products. The examples that we have listed in this blog show how lucrative it can be. And the results of incorporating it.
However, companies should know that it is not a piece of cake to get results out of gamification marketing overnight. It requires proper planning and execution. So make sure to devise a game that keeps users engaged and guarantees repeat business. Implement gamification marketing. And leverage up your sales!
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Disclaimer: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this article are for identification purposes only. Use of these names, logos, and brands does not imply endorsement.