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HOW TO UTILIZE CUSTOMER FEEDBACK FOR CONTENT MARKETING?

Embracing customer feedback is a vital part of running a business. Marketers say that it can make or break your business. For some companies, customer feedback is pointless jargon, while for others, it’s the most important thing. Positive or negative, one thing is certain that the feedback can help in your business growth. But how

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IMPORTANCE OF THE CUSTOMER PERSONA FOR SELLING

If you are familiar with modern-day marketing, you probably have come across the term “customer persona.” Marketing people talk about customer persona all the time. While you have heard about customer persona so many times, it is possible that you still do not understand the concept of it.  So, if you are reading this blog

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PROJECT MANAGEMENT SOFTWARE: ADVANTAGES AND TOP EXAMPLES

Back in the day, managing projects was not only challenging but also a very time-consuming task. However, with the advent of technology, almost every business process has been remarkably revolutionized, especially managing projects. All hail to the project management software! Companies buy project management software to increase the productivity of their business and workspace. This

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HOW TO BUILD AN INSTAGRAM FOLLOWING

Want to grow your business and connect with your target audience? Want to build a more extensive following on Instagram to spur that growth? With a few essential tricks and tools, you can start building a solid following for your business on Instagram in no time. Why is Instagram the social media platform to focus

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HOW TO CREATE INSTAGRAM ADs WITH CANVA

Whether it is advertising a product, an event, or developing the brand message, Canva is an indispensable tool for every businesses’ digital marketing tool kit.     Introduction If you are a small business and want to save some money on pricey graphic designers, using Canva could be the answer for you and your business’s marketing

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HOW TO CHOOSE CRM SOFTWARE

Customer relationship management systems are part of a broader revolution towards improving the customer experience. CRM software helps answer customer queries more effectively and personalize offers to increase the bottom line. With so many advantages, every business can benefit by adding the right solution.  According to Gartner, the CRM industry was worth $40 billion in

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HOW TO GROW YOU LINKEDIN COMPANY FOLLOWING

Growing your company’s following on LinkedIn is a valuable marketing tool that should be at the top of your list. You can start to build a more substantial following on LinkedIn and reap the benefits for your company with the correct information and guidance.    Introduction Why should you grow your LinkedIn following? Well, for

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LEVERAGE DEMOGRAPHICS AND SEGMENTATION

Utilizing demographics and segmentation is about qualifying customers, so you’re targeting the right people. Let’s face it; you have a limited marketing budget that you need to stretch to get the highest ROI. It’s about putting offers in front of the people that are most likely to respond.  Segmented email campaigns have the potential to

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How to structure gamification marketing

HOW TO STRUCTURE GAMIFICATION MARKETING?

Tedious marketing tactics will not work anymore. It is time to adopt gamification marketing! Dive in! In the world of digital marketing, gamification is a technique that involves adding gaming elements into a non-gaming context. The primary purpose of gamification marketing is to market the product or service in a fun and effective manner. It

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how to reward gaming influencers for their audience

HOW TO REWARD GAMING INFLUENCERS?

Marketing products and services through influencers is not an alien concept. For many years, companies and brands have been collaborating with influencers to reach out to their large and trusting audience. However, in terms of influencers, there is a whole new market that is all set to flourish and yet to be acknowledged by the

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