About Client
Penske Racing is an icon in the motorsports industry. Philip Morris sponsored Penske Racing in the nineties with the famous Marlboro designed indy car.
Project Overview
Jamie Cochran, LiveHive’s founder, worked on Penske Racing’s advertising account in the late nineties when he art directed this icon above which became the official logo for the racing team. It was displayed on apparel, the indy cars, trucks and trailers and could be seen on the pit crew’s uniforms during the races.
No comments yet.