About Client

Imagine the ability to create a totally custom shirt. You choose the material, color and style of the shirt, and then select the image or graphic you want on the front and/or back. This is the ultimate form of expression. There are no limits to what you can communicate. Some people might show their fanaticism for a particular sports team, others a musician. Or you might have a social message or cause on your shirt. Whatever you may decide, you can print any image on your shirt.

Project Overview
Presto is actually owned and operated by LiveHive. It’s another creative service that we provide to our clients and supports our goal to be a full service marketing agency. LiveHive created the logo and the online store where customers can choose designs and select the shirt style and color of their choice.

It’s quick, affordable and people like it.

About Client

Project Overview
LiveHive recently launched a new text marketing platform called MoBee in 2011. MoBee Text Marketing provides our clients with access to cutting edge technology and innovative ways to manage and market to permission based databases.

About Client

Project Overview
It would look unprofessional for a client who is focused on helping people see better to have a website that hurts viewers’ eyes. LiveHive helped Doctor Johnson and the team at The Eyewear Galley to obtain a professional, clean and “easy-on-the-eyes” website that customers could visit and get important information on caring for their eyes and other services provided as well as be able to contact and book their appointments online.

What are they?

Yelp, Google Places, Yahoo Local, and Citysearch are websites that collect customer reviews about local and destination businesses. Some of them have generated a lot of controversy, but there is no denying their impact. Tens of millions of people visit each of these websites every month, on their phones or on their computers, and that number is growing fast.

Why are they important?

Love them or hate them, sites like Yelp are not going anywhere, especially when 4 out of 5 customers rely on online reviews before spending their money.

And now that businesses can respond to Yelp and Google reviews, business owners have the power to make their presence on these sites more positive and rewarding—if they do it right.

What is the best way to use them?

• Claim your business listing, and fill out your profile completely.
• Monitor your profiles constantly, and respond to reviews while they’re fresh.
• Thank positive reviewers, and respond sincerely to negative ones.
• Always be polite and eager to please—other people are watching.
• Invite positive reviewers to join your Facebook Page.
• Flag inappropriate reviews immediately, and follow up to make sure they’re removed.

Facebook

What is it?

Facebook is the largest website on the internet. Its mission is to give people the power to share and make the world more open and connected. It has over 500 million users. If it were a country, it would be the third largest on Earth.

Why is it important?

Facebook is bigger than Google. It has more users. It occupies more Americans’ time than any other website. And people who find you from Facebook are more likely to come back than people who find you from Google. Because Facebook is not about ads—it’s about relationships—it’s more credible in the eyes of your customers.

What is the best way to use it?

• Create a Facebook Page for your business.
• Invite your customers to join your page as “fans.”
• Share engaging content with your fans, so they stay in touch.
• Subtly encourage your fans to spread the word about your business.
• Create promotions that reward people for being fans, and that attract new fans.
• Register for a customized Facebook URL, and use it in your marketing materials.

Twitter

What is it?

Twitter is “a real-time information network powered by people all around the world that lets you share and discover what’s happening now.” For businesses, it’s a simple tool that helps connect them more meaningfully with the right customers when they’re ready to spend money.

Why is it important?

Twitter processes 50 million messages (or “tweets”) every day. And smart businesses are taking notice. GM uses it to solve customer service issues. Citysearch integrates tweets into its reviews. And Dell has sold millions of dollars worth of computers through Twitter alone. Thousands of local businesses are also using Twitter in creative ways to attract and retain customers.

Why? Because Twitter users are about twice as likely to visit a company’s website, post an online review, or click on an ad.

What is the best way to use it?

• Search Twitter for what people are saying about your business or your industry.
• Reach out to customers looking for your product, but do so in a helpful way.
• Use Twitter to reach new people.
• Keep it short! Twitter only lets you post messages of 140 characters or less.

What is the ROI of social media?  According to the Brand Builder; It isn’t that the idea behind the question is wrong. It comes from the right place. It aims to answer 2 basic business questions: Why should I invest in this, (or rather, why should I invest in this rather than the other thing?), and what kind of financial benefit can I expect from it?  The problem is that the question can’t be answered as asked: Social media in and of itself has no cookie-cutter ROI.

Consider the following when calculating your time spent on your social marketing campaigns.

1. Followers Don’t Mean Anything
As a business owner you need to acknowledge that the only thing relevant to your social media ROI is what it is doing for you financially. Nonfinancial outcomes like number of followers, web visitors, or share of conversation do not apply.

2. Calculate Your Social Media Costs
To get an accurate ROI equation to use on your social media program you need to figure in all the costs – including your time and investment of all activity for your campaign to get an actual return on investment.

3. Relationships Are Important
The relationship between budgets and activities, then activities and outcomes, and finally nonfinancial outcomes and financial outcomes must be established and mapped out first through a process of analysis and then a process of elimination.

To learn more please click here for the full article.

About Client
Jump-A-Lot Inflatables provide Party Rental Services, start to finish! Corporate events, company parties, company picnics, employee appreciation, holiday parties, teambuilding games, and teambuilding exercises.

Project Overview
Jump-A-Lot Inflatables was one of LiveHive’s first clients when they contact us to develop a fun and catchy logo about ten years. Since then the logo is an instant recognized symbol for parties in the client’s area of business. With the addition of a website and an aggressive social media campaign on Facebook this client continues to grow every year by providing customers an easy way to book online for the next special occasion and be able to view videos about the client’s products and services.

As the world digitizes, the role of a graphic designer or multimedia artist will become increasingly important for companies. View this exciting infographic to learn essential information to help you secure your path to success as a graphic designer.

Read the full article here.

“Text Messaging (SMS) is the fastest way to reach consumers with your brand.” says Jamie Cochran, the owner of LiveHive. “As a business owner you can’t afford to ignore mobile anymore. Over 90 percent of the population has a mobile device nowadays and there’s a 97 percent open rate for text messages. Everybody reads their text messages.”

Cochran started LiveHive in 2004 after moving back to the area from Chicago where he worked for a large advertising agency. LiveHive is focused on providing online marketing solutions for local businesses in the areas of web design, social media, local search and mobile marketing.

LiveHive recently launched a new text marketing platform called MoBee earlier this week. MoBee Text Marketing provides clients with access to cutting edge technology and innovative ways to manage and market to permission based databases.

Rathbun Lake area visitors and residents can opt-in to this free service by texting a simple keyword (RATHBUN) to a shortcode number (46786) and instantly begin receiving coupons, offers, promotions, discounts or breaking news from local businesses. These offers can be redeemable at the cash register of the place of business.

Cochran explains the benefits to both the subscribers and businesses using the service.

“It’s a win-win for all. Subscribers may get a text offer worth $5 off a pizza or save 25 percent on their next purchase at a local retail store for example. For businesses using MoBee consider this formula — let’s say you’re the owner of the local pizza place I previously mentioned and you send one text offer to 500 subscribers for $5 off a large pizza that typically sells at $15. If just 10 percent of the people redeem the offer spending $10 at your place of business, that’s $500 in sales. So the return on investment of a $50 text offer through MoBee to make $500 can’t be matched by many advertising platforms. As for the subscribers that didn’t redeem the offer you still got your brand recognition in front of them when they opened the text message.”

There are approximately 300 million cell phone users in the U.S.A. and LiveHive is dedicated to providing local residents and visitors to the Rathbun Lake area with easy, permission based programs to make buying goods and services easy and convenient.

“Ultimately, we’re excited about the potential of MoBee Text Marketing to provide local businesses a boost in sales and save some money for their customers.” said Cochran.

1. Content Is King

Your content needs to be original, unique and relevant, it’s the number one reason for getting outranked by a competitor.  Publishing quality, original information on your website can establish you as an industry expert. That’s why “Blogs” are a great way to do this.

2. Pack On The Pounds

A larger more established website pulls more weight. A 1,000 page web site will find it easier ranking for a particular keyword phrase than a smaller separate site, especially if they’re using that keyword phrase in their on-site optimization correctly.

3. Put In The Legwork With Links

Getting quality, relevant links depends on having content your customers are interested in and willing to share. This all relates back to having quality content, relevant architecture, and your reach to various users.

4. Be In For The Long Haul

There are many reasons a competitor may outrank you. Remember it’s going to take a while If you want to rank for particular keyword phrases. Competitors may have been around much longer with many links, great content, and trust built in search engines.

If you analyze and determine which reasons may be contributing factors, you can tackle the problem and make sure you’re doing what you need to do to rank well. Evaluate the competition before you even start with a Web site. Competitive analysis saves you the trouble of catching-up to competitors and making expensive changes to your site and content in the long run.

About Client

Project Overview
The clients asked LiveHive to create an online presence that would showcase their success stories, provide information about their program and be used to recruit to new customers for their academy.