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Case Study: Demand Drive

About demandDrive

demandDrive is a leading demand generation firm that specializes in developing and executing sales and marketing programs for clients in the technology space. demandDrive takes the consultative approach to lead generation and combines the flexibility of outsourcing with the expertise and continued employee development of hiring an internal team.

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Challenges

  • Not able to prioritize sales leads
  • Lack of understanding about prospect behaviors
  • Messaging not tailored to prospects’ interests

Results with LiveHive

  • Increased connect rates by 35% – through the use of LiveHive’s Prospect Ranking, combined with email and content tracking
  • Improved sales rep productivity – through LiveHive’s group emails, letting reps instantly send one email to a group of prospects and track the engagement of each, individually
  • Insight into team performance – through LiveHive’s team rep activity reports, allowing leaders to improve their team’s outbound emails and the efficiency of their prospecting activities